Safaricom Ethiopia #RoadTo10Million Campaign
#RoadTo10Million Campaign
OVERVIEW
The campaign’s digital execution generated strong engagement across Safaricom Ethiopia’s social media platforms. Content performance was particularly notable across Facebook, Instagram, TikTok, and Telegram, with high reach and engagement rates reflecting strong audience interaction throughout the campaign period.
CompanySafaricom Ethiopia
IndustryTelecommunication
ServiceAdvertising, Marketing, Production
Durationongoing
Impact
Key Highlights
Facebook posts reached up to 892,000+ users, with one post achieving a 3.89% engagement rate
Instagram video content reached 903,000+ users
TikTok videos recorded high engagement rates of 10.3%, 10.09%, and 14.08%
Telegram posts consistently reached thousands of users
Project
Achievements
7.43%Engagement rate
903K+ Instagram Reach
892K+ Facebook Reach