Dankira
Dankira
OVERVIEW
We crafted a vibrant brand around rhythm and music, encouraging self-expression with the tagline “lose oneself to the rhythm,” leveraging bold visuals and influencers for broad appeal.
CompanyAwash
IndustryFood and Beverage
ServiceBrand & Design, Production, Marketing, Advertising
Duration
Impact
Key Highlights
Engaged 18–35 urban consumers through music-led storytelling.
Drove high organic reach with a viral TikTok dance challenge.
Activated 6+ media touchpoints across digital, print, and trade.
Built cultural relevance through locally rooted, globally visible influencers.