European Union and Africa
European Union and Africa
OVERVIEW
In collaboration with Ogilvy Social Lab and the EU delegation, we launched a campaign showcasing job creation with Senait’s story and education through Anteneh’s Erasmus journey.
CompanyEU
IndustryNon-Profit
ServiceEvent Management, Marketing, PR & Communication
Duration12 months
Impact
Key Highlights
Localized storytelling effectively humanized development cooperation.
Cultural and creative integration drove youth engagement.
Multi-channel communication ensured broad reach and strong recall.
Local influencer and artist collaborations reinforced authenticity and shared progress.