Moyee Coffee
Moyee Coffee
OVERVIEW
Moyee Coffee Ethiopia undertook a strategic rebrand to strengthen its position in the Ethiopian market by clearly communicating its fair chain philosophy and the exceptional quality of its coffee through a unified brand, digital, and web presence.
CompanyMoyee Coffee
IndustryFood and Beverage
ServiceBrand & Design, Production, Marketing
Duration
Impact
Key Highlights
Built a storytelling-led identity inspired by the Ethiopian highlands.
Launched “The Higher Ground” as a core brand platform and message.
Executed a full strategic refresh across brand, digital, and design.
Strengthened Moyee’s leadership in Ethiopia’s specialty coffee market.