Predator
Predator
OVERVIEW
We crafted a brand-defining TVC celebrating bravery and motivation, collaborating with artist Skat Nati to shape Predator’s bold and motivating identity.
CompanyCoca Cola
IndustryFood and Beverage
ServiceBrand & Design, Production
Duration
Impact
Key Highlights
Introduced an emerging energy drink category to the Ethiopian market.
Created a brand-defining TV commercial rooted in bravery and motivation.
Positioned Predator as an affordable, high-energy lifestyle brand.
Built a bold and inspiring brand identity from concept to execution.