Senselet Foods
Senselet Foods
OVERVIEW
Sun Chips and Spotlight embraced a creative marketing approach, launching an integrated campaign to raise category awareness and captivate the public.
CompanySenselet Foods
IndustryFood and Beverage
ServiceAdvertising, Brand & Design, Production
Duration
Impact
Key Highlights
Launched a market-entry campaign introducing a new snack category in Ethiopia.
Built brand differentiation around natural flavor and sustainability
Sparked strong user-generated content through “Sunny Moments” on social media.